715 Brewery is a quirky micro brewing company located in Lawrence, Kansas with a commitment to quality crafted, flavorful beers made from traditional ingredients sourced from local farms. Lawrence is a market filled with restaurants with microbreweries and 715 restaurant is poised to join them. 715 Brewery continues the 715 branding story while emphasizing the playful spirit of the Lawrence community.
- Brewery and Beer Branding
- Bottle Packaging
- Web Design
- Mobile App
My process started with the 715 brewery branding. The challenge with this project was developing a separate system that still complimented 715 Restaurant branding. Since 715 inspires to produce quality handcrafted beer from organic ingredients sourced locally, I wanted the branding to represent that idea of handcrafted and community. Going with the idea of handcrafted I zeroed in on a hand drawn aesthetic, which would carry over to all the beers as well. The creation of the beer personas was a fun exploration of illustration design. Each character represented a trait of the Lawrence community. And the accompanying logotype treatments were crafted to embody the beer personas. Once the branding was done I developed the bottle and beer carrier packaging. And then expanded the project with web and app design.