715-brewery715 Brewery is a quirky micro brewing company located in Lawrence, Kansas with a commitment to quality crafted, flavorful beers made from traditional ingredients sourced from local farms. Lawrence is a market filled with restaurants with microbreweries and 715 restaurant is poised to join them. 715 Brewery continues the 715 branding story while emphasizing the playful spirit of the Lawrence community.

Complete Deliverables:

  • Brewery and Beer Branding
  • Bottle Packaging
  • Web Design
  • Mobile App

715-beer-carrier

 

715 Brewery Bottles715_website715_app_mockup

The Process

My process started with the 715 brewery branding. The challenge with this project was developing a separate system that still complimented 715 Restaurant branding. Since 715 inspires to produce quality handcrafted beer from organic ingredients sourced locally, I wanted the branding to represent that idea of handcrafted and community. Going with the idea of handcrafted I zeroed in on a hand drawn aesthetic, which would carry over to all the beers as well. The creation of the beer personas was a fun exploration of illustration design. Each character represented a trait of the Lawrence community. And the accompanying logotype treatments were crafted to embody the beer personas. Once the branding was done I developed the bottle and beer carrier packaging. And then expanded the project with web and app design.

715 Brewery Sketches

715 Beer Sketches