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The Campaign

Resonate Music Festival is an annual three night Electronic Dance Music festival that takes place in Austin, Texas. Resonate is sponsored by Google and raises money for the nonprofit, Charity: Water. The object of this project was to design an integrated campaign including festival branding/signage, digital assets and merchandise. Digital assets included the festival website, mobile app, web banner ad and iTunes Banner.

Complete Deliverables:

  • Stage Banners/Graphics
  • Festival Website
  • Mobile Festival App
  • Vertical Web Banner Ad
  • Billboard
  • iTunes Banner
  • Event Staff Shirts and Passes
  • Merchandize Tshirts
  • Merchandize Koozies

 

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Resonate Music Festival Tshirts

The Process

The creation of the branding was a fun yet challenging design process. The goal for the festival branding was to tie in the colorful nature of the music with the liquid nature of the nonprofit Charity: Water. My original ideas and sketches either focused too much on water color aesthetics or came off too corporate looking. After a lot of additional concepting I reach two strong directions. The final direction encompassed the resonating vibe of the festival with a unique and versatile wordmark. I choose this direction because it was strong rather it was encasing fun bright colors or if it was plain white on a colored background. This direction was also simple and legible, which was another important factor.