The Campaign

Resonate Music Festival is an annual three-night Electronic Dance Music festival that takes place in Austin, Texas. Resonate is sponsored by Google and raises money for the nonprofit, Charity: Water. The object of this project was to design an integrated campaign including festival branding/signage, digital assets, and merchandise. Digital assets included the festival website, mobile app, web banner ad and iTunes Banner.

Complete Deliverables:

• Stage Banners/Graphics
• Festival Website
• Mobile Festival App
• Vertical Web Banner Ad
• Billboard
• iTunes Banner
• Event Staff Shirts and Passes
• Merchandize Tshirts
• Merchandize Koozies

The Campaign

Resonate Music Festival is an annual three-night Electronic Dance Music festival that takes place in Austin, Texas. Resonate is sponsored by Google and raises money for the nonprofit, Charity: Water. The object of this project was to design an integrated campaign including festival branding/signage, digital assets, and merchandise. Digital assets included the festival website, mobile app, web banner ad and iTunes Banner.

Complete Deliverables:

• Stage Banners/Graphics
• Festival Website
• Mobile Festival App
• Vertical Web Banner Ad
• Billboard
• iTunes Banner
• Event Staff Shirts and Passes
• Merchandize Tshirts
• Merchandize Koozies

The Process

The creation of the branding was a fun yet challenging design process. The goal for the festival branding was to tie in the colorful nature of the music with the liquid nature of the nonprofit Charity: Water. My original ideas and sketches either focused too much on watercolor aesthetics or came off too corporate looking. After a lot of additional concepting, I reached two strong directions. The final direction encompassed the resonating vibe of the festival with a unique and versatile wordmark. I choose this direction because it was strong whether it was encasing fun bright colors or if it was plain white on a colored background. This direction was also simple and legible, which was another important factor.

The Process

The creation of the branding was a fun yet challenging design process. The goal for the festival branding was to tie in the colorful nature of the music with the liquid nature of the nonprofit Charity: Water. My original ideas and sketches either focused too much on watercolor aesthetics or came off too corporate looking. After a lot of additional concepting, I reached two strong directions. The final direction encompassed the resonating vibe of the festival with a unique and versatile wordmark. I choose this direction because it was strong rather it was encasing fun bright colors or if it was plain white on a colored background. This direction was also simple and legible, which was another important factor.