The Campaign

Resonate Music Festival is an annual three-night Electronic Dance Music festival that takes place in Austin, Texas. Resonate is sponsored by Google and raises money for the nonprofit, Charity: Water. The object of this project was to design an integrated campaign including festival branding/signage, digital assets, and merchandise. Digital assets included the festival website, mobile app, web banner ad and iTunes Banner.

Complete Deliverables:

  • Stage Banners/Graphics
  • Festival Website
  • Mobile Festival App
  • Vertical Web Banner Ad
  • Billboard
  • iTunes Banner
  • Event Staff Shirts and Passes
  • Merchandize Tshirts
  • Merchandize Koozies

The Campaign

Resonate Music Festival is an annual three-night Electronic Dance Music festival that takes place in Austin, Texas. Resonate is sponsored by Google and raises money for the nonprofit, Charity: Water. The object of this project was to design an integrated campaign including festival branding/signage, digital assets, and merchandise. Digital assets included the festival website, mobile app, web banner ad and iTunes Banner.

Complete Deliverables:

  • Stage Banners/Graphics
  • Festival Website
  • Mobile Festival App
  • Vertical Web Banner Ad
  • Billboard
  • iTunes Banner
  • Event Staff Shirts and Passes
  • Merchandize Tshirts
  • Merchandize Koozies
RMF-Website
Animated_Mobile_App
resonate-appmockup
ResonateFest-Web-Banner
resonate_koozie
RMF-Artist-Staff-Pass
Resonate-NightBillboard-Final
Resonate Music Festival Tshirts

The Process

The creation of the branding was a fun yet challenging design process. The goal for the festival branding was to tie in the colorful nature of the music with the liquid nature of the nonprofit Charity: Water. My original ideas and sketches either focused too much on watercolor aesthetics or came off too corporate looking. After a lot of additional concepting, I reached two strong directions. The final direction encompassed the resonating vibe of the festival with a unique and versatile wordmark. I choose this direction because it was strong rather it was encasing fun bright colors or if it was plain white on a colored background. This direction was also simple and legible, which was another important factor.

The Process

The creation of the branding was a fun yet challenging design process. The goal for the festival branding was to tie in the colorful nature of the music with the liquid nature of the nonprofit Charity: Water. My original ideas and sketches either focused too much on watercolor aesthetics or came off too corporate looking. After a lot of additional concepting, I reached two strong directions. The final direction encompassed the resonating vibe of the festival with a unique and versatile wordmark. I choose this direction because it was strong rather it was encasing fun bright colors or if it was plain white on a colored background. This direction was also simple and legible, which was another important factor.